20th Century Advertising

★★★★★ 4.4 51 reviews

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Management number 237121097 Release Date 2026/07/10 List Price US$40.43 Model Number 237121097
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Twentieth-Century Advertising features all the famous - and often infamous - campaigns of the century. Some, such as Coca-Cola and Nike, have had a massive global impact; others, such as Benetton have shocked, some campaigns evoke a bygone era - selling us "safe" products such as Betty Crocker and Keilogg's; and then there are those campaigns that have taken graphic design to new levels, including the posters of Saul Bass or A.M. Cassandre.Dave Saunders' connections with many of the top people in advertising and photography provide this book with unique quotes and thoughts from the makers of some of the world's most famous campaigns. Read more

ISBN10 1858687985
ISBN13 978-1858687988
Edition 1st
Language English
Publisher Carlton Books Ltd
Dimensions 9.75 x 1 x 11.5 inches
Item Weight 3.5 pounds
Print length 256 pages
Publication date January 1, 1999

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